The BBC Trust has blocked the BBC's idea of offering content from channels such as ITV, Channel 4 and Channel 5 through its popular iPlayer service.
While it sounds like a blimmin' good idea to us, the Trust is blocking it as it says it will not deliver value to license-fee players.
The Beeb originally came up with the idea for Open iPlayer to create a "federation of on-demand public service broadcast services" all available at one destination.
It had also hoped the deal would prevent a license fee cut, and quieten critics claiming the public-funded iPlayer was becoming too big for its commercial rivals to compete.
The Trust has said is open to the idea of sharing the iPlayer tech with other channels, but that the proposals put forward by the Beeb were too complex, particularly to problem of mixing ad-funded content with non-ad BBC shows.
While Open iPlayer may have fallen foul of the Trust, Project Canvas is still being investigated which would see content from the BBC, ITV and BT available on-demand from Freesat and Freeview services, so there's still hope there.
What to you think to the BBC Trust's decision? Let us know below, and be sure to check out our ultimate guide to UK TV on demand.
Via: The Times