Not so long ago the Beeb was being bashed for leaving Mac users out of its iPlayer launch plans. But just weeks after the successful launch of the now Mac- and PC-friendly online catch-up service, the broadcaster's director of future media and technology, Ashley Highfield, has posted that Apple TV could be just the thing to bring iPlayer off the computer and into the living room.
Writing on his blog, he points out that the announcement at Macworld of Apple TV-friendly film rentals opens up the possibility of BBC programmes being downloaded in a similar 'rental' fashion - but, naturally, for free. He ponders that shows could be "retained for a time window and then erased, as our rightsholders currently insist". So then everybody's happy.
Highfield doesn't say whether he's held any talks with Apple, but he does point out that iPlayer is already winging its way to the likes of Virgin's cable boxes in the spring. Let the on-demand revolution begin!