The iPod line has been updated – and without the usual hullabaloo that accompanies an Apple announcement.
The big change is the arrival of a 1GB iPod Nano; the wafer-thin iPod was previously only available in 2GB and 4GB capacities. At £109, the 1GB Nano is just £10 more expensive than the previous 1GB iPod Shuffle - but that tenner buys you a colour screen and full iPod functionality. Suddenly, life’s a little less random.
And, just in time for Valentine’s day, Apple is offering free Laser engraving on the chrome backside of the Nano – so you can dedicate the your iPod to the one you love. The bad news is that the new Nano is only available in black or white. There's no loveheart red (or lovesick blue) quite yet.
The 1GB Shuffle is still with us, however – but it now costs just £69, with the 512MB Shuffle a steal at £49.
Clearly, Apple has felt the need to fight for dominance at the increasingly cut-throat budget end of the MP3 market, although a quick check on Amazon shows that you can pick up a 512MB MP3 player, with LCD screen, for just £35.