Apple has taken the symbolic step of making its first full-length movie available for download from iTunes.
The double helping of bad news is that, firstly, it’s only available on the US version of the Music Store and, secondly, it’s the far-from-classic Disney TV movie High School Musical.
Filed in the site’s Disney channel section, the $10, 100-minute flick has managed to garner a four star rating despite the plot following a lead character called Troy and his attempts to get in a high school musical against the ‘jocks, brainiacs and even the drama club regulars’.
It is nevertheless a crucial first step for Apple and iPod Video owners gagging for some more official content. The UK iTunes still only has a paltry smattering of music videos and Pixar shorts, and there have been no official noises from Apple about the future availability of films or TV shows.
The posting of High School Musical does, though, add some credence to the rumours that Apple is preparing to launch a proper full-length movie download iTunes section imminently, possibly on 1st April which is the company’s 30th birthday.
That launch could also see the bow of the touchscreen video iPod with plausible-looking photos already surfacing on the web. We’ll let you know as soon as we get the press conference invite.
Apple to launch full movie downloads?