Dubbed iTunes Replay, the service will form part of the next update to the world's biggest download store according to Apple Insider. It'll mean you can watch shows you've snaffled wherever you are, without having your downloads on your PC, iPod Touch or iPhone.
It could even give Apple TV a huge boost, with punters no longer needing to transfer their shows onto the set top box's hard drive, instead letting Cupertino's storage take the load.
There's no news on when it'll land or whether it'll cost, but chances are that US gadgeteers will get their hands on it first. The service will go head on with the likes of Netflix and Amazon's VOD across the pond.