Apple launches iTunes Radio for iOS 7 and Apple TV

Free, ad-supported streaming music service recommends tracks and creates custom stations, Pandora-style

Apple has announced its streaming music service, iTunes Radio, at its annual Worldwide Developer Conference in San Francisco.

Available on the new iOS 7 mobile operating system, iTunes on Mac and PC, and Apple TV, iTunes Radio will launch in the US with a free, ad-supported offering, with iTunes Match users – who pay £22 a year – getting an ad-free version.

iTunes Radio users get access to 100 stations created by the Apple music team; you can create stations by typing in artist names. Stations can be shared and tweaked to include songs you like, and exclude songs you hate. iTunes Radio also creates personalised stations based on your listening and iTunes purchasing history, and features Siri integration for track information.

Initially, iTunes Radio will be a US-only launch, but Apple plans to roll it out to the rest of the world later.