Prepare your bank balances - Amazon Prime Day 2021 is here!
Now in its seventh year, Prime Day has become so massive that Amazon simply couldn't squeeze all of its deals in 24 hours. Like the last two years, you'll get another two-day span to shop on 21-22 June.
We know from past experience there’ll be no shortage of deals for you to spend your hard-earned cash on. The only problem is the same as ever – cutting the wheat from the chaff to get to the ones that really matter. We'll be doing the work for you once the sale is live, however: check back with Stuff throughout each day to find handpicked deals.
Bookmark this page and keep reading for everything you need to know about Prime Day 2021. And follow us on Twitter for the best lightning deals too.
Not a Prime member yet? Get it now with a thirty-day trial. Thank us later.
Stuff picks: best Amazon Prime Day deals (so far)
What is Amazon Prime Day?
Prime Day 2021 is Amazon's take on the pocket-emptier that is Black Friday, an annual event each year stuffed with exclusive discounts on every kind of product it sells with one small proviso - you have to be an Amazon Prime member to take advantage.
Don't let that put you off, though, because Prime is a rather good deal regardless of Prime Day.
To begin with, it gives you full access to its Amazon Prime Instant Video service (you'll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Instant Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon's humongous online marketplace.
Amazon has upped the ante when it comes to Prime recruitment in the days leading up to the big sale, so you can bag a 30-day free trial for Prime if you’ve never used it before.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
Where do I get Amazon Prime?
1. You need to bag yourself an Amazon Prime subscription to take advantage of the offers on Prime Day.
2. If you don’t already have one, you can get one on a 30-day trial - after which it'll set you back £79 for the year, or £7.99 a month. An absolute steal for what you get with it! You can sign up for Amazon Prime here.
Anything else I should know about Amazon Prime Day 2021?
Bargains can be tempting, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time will ensure the bargain you get really is saving you cash.
The saving stated might also be based on RRP rather than what it sells for on the site normally. It’s a bit of a sneaky trick but one of the oldest in the book. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they're live. We'll be keeping you in the loop with start times so you can be prepared.
Oh, and one more thing... It's not just Amazon that you should take a look at. Other retailers are quick to get involved in the Prime Day hubbub and try to crash the party with their own deals! Top examples last year included Currys PC World and Dell, so we'll keep an eye out on anti-Prime Day deals for you!
Early Prime Day deals
You don’t have to wait until the 21st June to bag a bargain. In order to whet the whistles of shoppers and start the bargain hype train a-rolling, Amazon has already snipped prices on lots of its own products and services.
We’ve listed our picks of the best early discounts below, alongside some other pre-Prime Day deals from the likes of Apple and Samsung.
A massive 58 percent saving on the regular price of £119.99, this early deal on the 2021 version of the Echo Buds is a doozy. Amazon’s take on true wireless isn’t perhaps the most inspiring out there, but the Buds were already great value for money thanks to their excellent noise reduction and hands-free Alexa integration.
With two-way audio, motion detection and Alexa integration, this tiny 1080p camera is ideal for keeping tabs on the inside of your home while you’re away. Usually sells for £34.99, making this early Prime Day discount a 37 percent cut.
Usually £49, the latest incarnation of Amazon’s Ring doorbell is currently available for a 29 percent discount. It comes with two-way communication, 1080p video recording and pings motion alerts to your phone.
With 70 million tracks and high-quality lossless tracks included at no extra cost, Amazon Music Unlimited is a much better streaming service than you might think. Want to try it out for yourself? The usual one-month free trial has been extended to four months in honour of Prime Day.
Usually priced at £7.99 a month, Prime members can currently grab Kindle Unlimited – an all-you-can-read subscription service with over a million ebooks, magazine subscriptions and audiobooks – for free for three months.
Amazon’s in-house audiobook service usually costs £7.99 a month. In return you get a monthly credit towards an audiobook purchase, plus access to exclusive podcasts and other content. For Prime Day, new members can get three months for less than a quid – a great deal. Just remember to cancel before that period ends if you don’t want it to roll over into a paid membership.
Coming with six months of access to Amazon Music Unlimited, the fourth-generation Echo Dot speaker usually retails for £97.93, which makes this current deal a saving of 49 percent. This smart speaker comes with the Alexa virtual assistant, and several can be used to create an in-home intercom system.
It’s not that often that Apple hardware goes on sale, but you can currently save a whopping 24 percent (or £59.03) on the AirPods Pro true wireless headphones. With Active Noise Cancellation and Adaptive EQ that tailors the sound to your ear shape, these are some of the most versatile earbuds around. Read our full review here.
Save £100 (20 percent) on this compact 4K smart TV from Samsung’s 2021 range. It comes with HDR10+ support and Bluetooth.
Another newly released 43in model with 4K and HDR, this LG TV is currently on sale at a £71 (or 16 percent) discount.
Don’t need 4K? Looking for a tidy telly for a small space? You can pick up this Hisense model right now for £50 less than the regular price.