Amazon CEO apologises for Kindle book deletion blunder

Amazon's founder and CEO has held his hands up and published a tail-between-the-legs apology for his site's Kindle book deletion mess up.Earlier this

Earlier this week, Amazon found two George Orwell titles that had been published for the Kindle – 1984 and Animal Farm – had actually been published without all the necessary permissions.

To resolve this, the company not only deleted the titles from the Kindle store, but also cleared the e-book remotely from any Kindle devices that had bought it, without informing customers first.

After a rather large backlash from both the public and the media, Amazon's Jeff Bezos wrote an apology on the site.

It read: "This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle.

"Our 'solution' to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received".

He added: "We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission".

Whether this is true or not, the incident has certainly put some e-book owners on edge, as to whether they actually own the books they're buying if they can be simply taken back without asking. It'd be like Waterstones sneaking in and nicking your bed time reading off your bedside table. Not cool.

Let us know what you think to the drama, and if the apology is enough to ease the worries of consumers, below.