On the brink of the biggest story since, well, the last iPhone launch, come with us on a journey of hype, as we investigate the top five gadgets that have had us salivating like rabbits at a carrot convention.
For a console that was late, expensive and lacking in any killer games when it launched, the PS3 certainly came with a generous dollop of hype. Touted as the most powerful gaming hub on the planet, a last-minute addition of motion-sensitive pads failed to turn the hype into immediate hit and only now – with the launch of long-awaited titles such as Metal Gear Solid 4 and Gran Turismo 5: Prologue – is the PS3 beginning to perform to its full Xbox-kicking potential.
When the Segway was announced in 2001 it was expected to change the world into an eco-friendly transport haven of frolicking bunnies and blossoming blooms. Ironically, it was hyped by Steve Jobs before launch, but the balance-controlled electric scooter isn't exactly a common sight on our streets because Segways are still illegal on the pavements and highways of the UK. It's not all bad though, Piers Morgan fell off one last year and broke three ribs. Ouch.
Asus EeePC 701
How could something so small generate such massive hype? By being a top notch tiny PC, with a teeny price to match. Super-simple navigation, lightning fast start-up (thanks to its solid-state memory) and all the connectivity you can shake a USB stick at, meant the Asus EeePC sold out like blistering baked goods when it went on sale at the end of last year. Miniature but mighty.
Probably the most spectacular failure to deliver on a promise, Gizmondo's legacy crashed and burned before it had even begun. Literally, in the case of the Ferrari Enzo supercar that was totalled by Gizmondo owner Stefan Eriksson on a Californian highway. The handheld gamer launched in 2005 with promises of GPS, MP3 playback, a camera, phone and Bluetooth all built in. By January 2006, it was all over.
Stick a search into Google for 'most hyped gadgets' and one name keeps popping up: the Apple iPhone. For three centuries before launch it was the stuff of gadget folklore, rumoured to have a full yottabyte of storage, a 39MP camera and the ability to make you more attractive to the opposite sex. It delivered a stunning interface, mediocre 2MP snapper and stone age mobile web speeds. But do we love it? You bet we do.