The 28 best Amazon Prime Day 2017 deals

Amazon's massive event is still going strong. Here's our lovingly curated pick of the thousands of deals on offer

Hands up who likes a bargain? Yep, that'll be all of you then.

Well the good news is that Amazon's third annual Prime Day is live NOW. And the bad news? There are literally - LITERALLY - thousands of deals to be trawled through in search of the good stuff.

But fortunately there's more good news... because we've done the hard work for you by picking out the absolute best of the Prime Day 2017 deals. Enjoy.

Other Amazon Prime Day 2017 deals

Not seen anything you like the look of in our top 28? Here are a few other options:


Jaybird Freedom Wireless Headphones - save 43%

RRP: £139.99 | Now: £79.00 - saving £60.99

Ends: Tues 11th 2359


Limited-edition Battle-worn Sphero BB-8 with Force Band - save 30%

RRP: £179.99 | Now: £125.98 - saving £54.01

Ends: Tues 11th 2359


Sennheiser HD 598SR Over-Ear Headphone - save 60%

RRP: £199.00 | Now: £79.99 - saving £120.00

Ends: Tues 11th 2359


AKG K240 STUDIO Over-Ear Studio Headphones​

RRP: £65 | Now: £49.50 - saving over £15

Ends: Tues 11th 2320


AKG K240 MKII Over-Ear Headphones

RRP: £85 | Now: £56.50 - saving over £25

Ends: Tues 11th 2320


Amazon Fire HD8 tablet - save 38%

Was: £79.99 | Now: £49.99 - saving £30

Ends: Tues 11th 2345


Bose SoundTrue Ultra In-Ear Headphones - save 50%

RRP: £99.95 | Now: £50.00 - saving £49.95

Ends: Tues 11th 2359


Philips Fidelio X2 Hi-Res Headphones - save 52%

RRP: £272.07 | Now: £129.99 - saving £142.08

Ends: Tues 11th 2359


Audible Audiobooks 6-month price-cut - save 57%

Was: £6.99 | Now: £2.99 for first 6 months - saving £4/month

Ends: Tues 11th 2359


Amazon Kindle Paperwhite - save 27%

Was: £109.99 | Now: £79.99 - saving £30

Ends: Tues 11th 2345


Amazon Fire HD8 Kids Edition tablet - save 31%

Was: £129.99 | Now: £89.99 - saving £40

Ends: Tues 11th 2345

What is Amazon Prime Day?

Prime Day is Amazon's answer to Black Friday, a single day stuffed with sales on every kind of product it sells. We'll be concentrating on tech and gadget deals here, as you might expect, but if you want to splash out on a new toilet-roll holder we won't judge you.

As well as making it a ton of dosh, Amazon obviously wants to use Prime Day to drive people to sign up for its Prime membership. Don't let that put you off, though, because Prime is a pretty good deal even without Prime Day factored in.

For starters, it gives you full access to its Amazon Prime Instant Video service - you'll find our own lovingly curated list of the best films and TV shows to watch on Prime Instant Video here. It also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon's ginormous online marketplace.

This year, Amazon is promising "hundreds of thousands of deals" in total on Prime Day, although that's worldwide, so the UK hasn't got quite that many on its own. So what's on offer? Well, it's early days yet but we've already seen a couple of deals and they look pretty good for TV lovers. More on that above...

There'll also be special deals on Amazon Instant Prime Video content, so that'll be worth checking out too.

When does Amazon Prime Day 2017 take place?

Amazon Prime Day 2017 takes place on 10 and 11 July - which means that yep, it's already started, and yep, it lasts for more than one day.

In fact, the event runs for 30 hours altogether: it kicked off at 6pm today (Monday 10th) and lasts throughout the whole of tomorrow (Tuesday 11th). 

It's running for that whole period, but many of the deals - known as Lightning Deals - appear for just a few hours at certain times before disappearing again, so you'll need to be quick off the mark if you're to grab a bargain.

Fortunately, we'll be getting the heads-up on many of them, so we'll be picking out the highlights of Amazon Prime Day 2017 for you in advance. Keep this page bookmarked and keep checking back throughout the day.

How do I take part in Amazon Prime Day 2017?

1. You’ll need an Amazon Prime subscription to take advantage of the offers on Prime Day

2. If you don’t already have one, it'll set you back £79 for 12 months. You can sign up for Amazon Prime here.

3. Everyone gets a 30-day free trial of Prime (unless they've already had one), so you could theoretically sign up to take advantage of Prime Day, then cancel again. But a) do remember to cancel and b) be aware that you may quickly get sucked in by the benefits Prime offers.

Anything else I should know about Amazon Prime Day 2017?

Everyone loves a bargain, but that doesn't mean you should just jump into Prime Day 2017 without first engaging your brain...

1. Just because something is reduced in price doesn't mean it's a bargain. Some of the products available on Prime Day will undoubtedly be on the older side, and might have been superseded by newer models. That doesn't necessarily mean they're not worth getting, but you might want to do some research first.

2. Some of the deals on Prime Day are likely to be snapped up quickly. So be prepared to start clicking as soon as they're live.