Who'd have thought it? Shed a bit of weight and you instantly become more attractive. Four times more, to be precise, because sales of Sony's portable have shot up fourfold in the UK since its Slim & Lite makeover.
Now shifting at a rate of 2429 a day, it's sold 17,000 in the first week here.
And it seems we're not the only ones who crave slimmer tech. Over in Japan sales have increased by 600 per cent – helped in no small measure by the release of a special edition Crisis Core: Final Fantasy VII (pictured) bundle which accounted for more than three quarters of those sold.
Ship a few of those over here, Sony, and we’ll have that figure over 20,000 by lunchtime.
Sony PSP Slim & Lite
On sale: Now