Asia's musical boy wonder JJ Lin is joined by Apple’s Tim Cook in this video showcasing his latest song The Key using GarageBand’s new musical chops.
Utilising GarageBand’s freshly added erhu, JJ Lin launches into the opening strains of the tune before Tim Cook jumps in with the Chinese percussion bit. These two aren’t the only traditional Chinese musical instrument additions, there’s also the pipa. All of these instruments can be played with surprising realism with iPhone users using 3D Touch to control vibrato and intensity as the two demonstrate in the video.
Apple has also created 300 different Chinese musical loops (Mac OS and iOS) as well as two new Chinese templates (traditional and modern) on Live Loops in GarageBand on iOS. Of course, there’s no point in making music if you cannot share it so users get expanded sharing options to Chinese social networks like QQ and Youku.
Apple’s growing focus on China has recently garnered a lot of attention and even more speculation what with the investment into Chinese ride-hailing app Didi Chuxing. While we might not know what Apple's grand plans are in the long run, what we do know is the quickest way to a country’s heart is through its culture. And it never hurts to play nice with a country that’s as influential and instrumental to growth as China is.
Just ask Google.