Spotify planning new premium tier in efforts to fight Apple Music

Streaming service trying to fend off Apple's aggressive streaming advances

Apple Music has around 11 million listeners now - some say that's pretty good, some say it fails to impress. In the meantime, Spotify is trying not to get clobbered by its new rival and is in the process of creating a new premium tier, reports say.

This tier isn't yet another level of membership but it would apply to content. Some content would be earmarked as premium-only or playable for free listeners only for a limited duration.

Spotify tried that tack with a Muse track, “The Globalist,” making it only available to paid subscribers.

It's likely this new feature of sorts could be launched by early 2016. While Tidal has yet to really win over subscribers with its exclusives, maybe this might be enough to get people to pony up a little more money for restriction-free streaming.

[Source: Billboard]