Lasers, you say? I've always wanted to blast my way to the front of the traffic lights… Not so fast – the Samsung Smart Bike's lasers are there to protect you, not zap irritants. This bicycle packs twin lasers guides that project a "virtual bike lane" on the road surface (a bit like the Blaze bike light), warning motorists to keep their distance.
Samsung? Don't they usually make phones and fridges? And washing machines, yes. Now Sammy's venturing onto the road with this smart bicycle, designed in conjunction with Maestros Academy. Founded by Samsung and designer Leo Burnett, its goal is to "preserve Italian craftsmanship in the digital age".
How are they doing that with a bicycle? And could they get some of their Italian craftsmen to take a look at the Galaxy S5? Ooh, get you. The bike's curved frame is designed to reduce vibrations from riding on city streets. It also features a handy magnetic mounting point for your Samsung smartphone, naturally.
Naturally. But why would I want to put my smartphone on my handlebars? Your Samsung smartphone syncs with the Smart Bike over Bluetooth, using an Arduino module to connect its array of sensors with the bike's safety features. Those laser bike lanes, for example, are switched on when ambient light falls below a certain level. The Smart Bike also tracks your route using Samsung's dedicated app – Samsung's included a feature that lets you alert your local authorities to regularly-used routes that need dedicated bike lanes. And you can watch the feed from a rear-facing camera on your phone's screen, giving you a better view of hazards approaching from behind you.
Sounds good – when can I get in the saddle? Hold your horses – this is just a concept project for the moment. But given that Samsung makes everything from white goods to cameras, a move into pedal power isn't out of the question.