Samsung makes big splash with Galaxy S7 Edge launch

Samsung Pay and Gear 360 also coming soon

With some added star power, Samsung’s Galaxy S7 Edge launched proved quite the mega-event at Kuala Lumpur City Centre today. Samsung officially launched its flagship phone in the country, though without the smaller Galaxy S7 model and brought along official ambassador Lee Kwang Soo.

Though Samsung only just announced Lee’s arrival a day ago, fans eagerly filled the concourse area making you wonder if they came for the phone or the Running Man star. No matter, the event was certainly one to rival Huawei’s recent Mate 8 launch also at KLCC.

A big surprise was the other arrivals at the launch, namely Samsung launching its own Samsung Pay service in Malaysia as well as bringing in the 360 degree camera: the Gear 360. The little camera is expected sometime in Q2, while Samsung Pay will be making its official entrance in Q4.

Likely the reason why Samsung Pay will take longer is that it being a payment system, there will be a lot of negotiating to do with retailers as well as financial institutions. As a payment method, Samsung Pay will, like PayPal, need to adhere to local banking and finance regulations. So how fast Samsung Pay takes to come into the country will be up to the authorities.

As for promotions, it seems there will be a limited number of Gear VR headsets to be distributed at the seven simultaneous roadshows for the Galaxy S7 Edge in Kuala Lumpur, Penang, Johor and Sarawak, Malacca, Pahang and Sabah.

Major telcos will also be having various promotions though preorder collections will probably already have started today. DiGi and U Mobile will have phones available from tomorrow. The RRP for the Samsung Galaxy S7 Edge is RM3099 but various carriers are offering plan bundles for buyers who don’t want to pay so much upfront.

[Image: Samsung]