€730 seems like a credible price for a big brand flagship phone. The Sony Xperia Z2 can be pre-ordered now for £599 in the UK, while the iPhone 5S starts from RM2399 in Singapore.
Samsung has yet to confirm the Malaysia price for the Galaxy S5, and Amazon.es does not have the 32GB version available for pre-order at the time of writing.
[Thanks to Guy Rjaah Mc Dade for the tip]
READ MORE: Samsung Galaxy S5 hands-on review