The verdict is in. In Asia's Top 1000 Brands, an annual survey conducted by Campaign Asia-Pacific and Nielsen, Samsung is the number one brand named by you.
Hardly surprising, given how the consumer electronics juggernaut has been taking the fight to Apple in the smartphone war. Speaking of which, the Cupertino-based company ranks fourth (dropping from third in 2014), while Sony maintains its number two spot for another year.
Brand ranking might sound unimportant to you. On the contrary, as a consumer, this is the report card you’ve been waiting for, to see if brands have been at the top of their game. Other than Samsung, Sony and Apple, other brands such as Panasonic, LG and Canon are ranked within the top 10. An affirmation, if you will, of your faith in these companies and the efforts they’ve put in to make your tech life smooth sailing.
Just in case you’re curious, the full comprehensive list can be found at http://www.campaignasia.com/Top1000Brands/
It’s no mere coincidence that Samsung is the top tech company for the fifth year running. On the surface, we could attribute it to smartphones. After all, it sparked the ongoing war for market share supremacy between top brands Apple and Samsung.
But it's more than that - Samsung knows its success hinges on listening to its customers. You don’t have to look too far for the proof - the Samsung Galaxy S6 is a clear example. Samsung heard the lukewarm response to the plastic design of the Samsung Galaxy S5. The solution? Ditch the abysmal polycarbonate body for premium material design. Put this in a consumer’s hand and the result is evident - brand loyalty.
Read more about the rising trends of Samsung and other successful companies in Campaign Asia’s Top 1000 Brands 2015.