Movie streaming service Netflix has been pouring its money into original series for the last few years – but now it's taking on Hollywood with its first feature-length film.
Netflix has teamed up with The Weinstein Company to release the sequel to Ang Lee's 2000's martial-arts film Crouching Tiger, Hidden Dragon. The film – titled Crouching Tiger, Hidden Dragon: The Green Destiny – will hit IMAX cinemas and Netflix simultaneously on 28 August 2015.
Directed by Yuen Woo-Ping – who's previously helmed martial arts films including Snake in the Eagle's Shadow and Tai Chi Master, as well as arranging the fight scenes for Kill Bill and The Matrix, the film stars Michelle Yeoh – reprising her role from the first movie – and Donnie Yen.
It's a bold move by the streaming media company, aimed at shaking up the film industry's traditional window between theatrical releases and making films available on home video formats. “What I am hoping is that it will be a proof point that the sky doesn’t fall,” Netflix chief content officer Ted Sarandos tells the New York Times. “These are two different experiences, like going to a football game and watching a football game on TV.”
According to Variety, Crouching Tiger, Hidden Dragon: The Green Destiny is the "first of several" films to launch on IMAX screens and Netflix simultaneously. It looks like Netflix shows no signs of stopping – and it's set to do for Hollywood what it did for the TV industry.