Belieb it or not, Kim Kardashian is now the most followed celebrity on Instagram, overtaking the overlord of Beliebers, Justin Bieber. But the point here is that Instagram has begun its purge of spam and fake accounts.
The purge, in true internet fashion, was ironically christened the ‘Instagram Rapture’, and when the smoke cleared, 18 million accounts went to meet their proverbial maker, sans the glory.
Much of the buzz was of course, the implication of who had been buying their followers. Some of the hardest hit were rapper Tyga, who went from 5.5 million to 2.2 million, Akon, who went from 4.3 million to 1.9 million, and worst of all, Ma$e, who dropped from 1.6 million to about a hundred thousand, after which his account was promptly deleted.
He should cheer up, as he could do worse than a certain user called chiragchirag78, who had the indignation of losing 3,660,460 of his followers, leaving him with… eight. He or she too, has exited stage left. If you are interested, web developer Zach Allia has compiled a handy chart that’s perfect for your next water cooler chat.
Instagram explained to Business Insider that they were merely removing deactivated spam accounts as well as accounts guilty of breaching community guidelines, which includes “repetitive comments, as well as service manipulation in order to self-promote, and extends to commercial spam comments, such as discount codes or URLs to websites."
Regardless of whether you are amongst those who are revelling in the fall of the high and mighty, or amongst those who have been hard hit by the drop in follower count, the social landscape has instantly been terraformed in a blink of an eye. Slow week ahead? Time to trawl them gossip sites…