Microsoft's Xbox Music gets new name, will launch with Windows 10

We're not sure if renaming it Groove Music will help make it more popular but, worth a try we guess?

Microsoft has not given up on trying to provide a music app. What was initially Zune music became Xbox Music and now it is in for another rebrand. Say hello to Groove Music, which is likely to launch alongside Windows 10 with a reworked subscription plan.

Microsoft intends to make the service more identifiable by rebranding which helps pull it out from its initial Xbox-affiliated music service. The Xbox Music service was not specifically for Xbox users but due to its name, a misconception was made and the rebranding corrects that. Groove Music will not launch with an ad-supported free subscription tier which falls in line with Microsoft's initial plan to remove free content streaming on Windows devices.

Groove allows you to upload your own MP3s into the collection thanks to OneDrive integration so that you can play your music on any platform. You can subscribe the service for US$9.99 a month or US$99 a year.

The Groove App will appear in select markets this week while a wider launch is scheduled for Window 10’s release date, July 29.

[source : DigitalTrends]

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