We figured out why it took Celcom so long to reveal its price plans: it's because there are too many options.
While the other two telcos keep it (fairly) simple with 12- and 24-month (only for DiGi) period contracts, Celcom has three different service plans, all branded under the Celcom First name. The three plans are the Celcom First Prime, the Celcom First Premier and the Celcom First Elite.
How do these plans differ? The Prime plan gives you a choice of three subscription types, going for RM78 (2.05GB), RM98 (4.05GB) and RM128 (6.05GB). For the First Premier it's RM168 (6.1GB) and the First Elite is RM238 (6.2GB). Call us confused; if the First Elite is RM70 more expensive than the First Premier, why is there only a 0.1GB data quota increase?
Unlike Maxis and DiGi where there's a chance you won't have to pony up as much money upfront, Celcom also offers discounts on the device and also offers to deduct a sizeable rebate from your bill. The higher the subscription, the more the discount.
For more information, go to Celcom's website.
[Price plan table via Low Yik Ming]