In an attempt to close the global box-office gap between Avengers: Endgame and James Cameron's Avatar, Walt Disney will be rereleasing the sequel super hero movie - this time with extra footage.
Kevin Feige, Marvel Studios president, informed ComicBook.com on the plans, but didn't specify what would be the additional scened. It's obvious, though, that this would push the run time of Endgame beyond the already lengthy three hours.
Avengers: Endgame has grossed US$2.74bil (RM11.4bil) worldwide since its April release, according to Box Office Mojo, while 2009's Avatar leads with an all-time record of US$2.788 billion - not adjusted for inflation.
It's obvious Disney wants key bragging rights as a box-office leader among Hollywood Studios. But in Disney's case, it is the winner either way considering that it now controls Avatar's studio, 20th Century Fox, and is gearing to release a series of sequels to the science-fiction epic, starting in 2021.
Either way, we hope the additional scenes make watching the painful ending totally worth it.