Kuala Lumpur's new logo inspires mockery, parodies from disgruntled Malaysians

The city's rebranding exercise is getting some rather unexpected publicity

(Image source: Freeimages.com)

You can depend on Malaysia's more social media-savvy users to send up everything from politics to popular culture, but today many of them were vocal about the latest branding exercise for the nation's capital, Kuala Lumpur. 

The official Visit KL Facebook page first announced the rebranding exercise on 21 April, before unveiling the new logo 25 April to general mocking and derision. Unfortunately on looking at the logo, you can understand why. The logo uses no imagery whatsoever, instead consisting of three lines of text, each line rendered in different fonts with the top-most line using the often overused emboss and drop shadow effects.

Time Out's piece on the rebranding has been shared nearly 2,000 times and comments on it include the following gems:

"You gotta be kidding me. My washing machine instruction manual is more exciting than that."

"A city of contrasts" is the very first thing that travel journalists are taught not to write about ANYWHERE. Because every place in the world claims it."

"Bevel & Drop shadow? What? Did they just invented(sic) photoshop yesterday?"

Twitter and Facebook were not spared, with our favourite on Twitter being this one by Twitter users @wordmanifest.

One enterprising Twitter users @shujiokusima even posted up his own reimagining of the logo. 

For sheer audacity and shameless self-promotion, concierge service ServisHero takes the cake with this Tweet:

For subtle sarcasm, there's this one:

We admire the effort of this one Twitter user at seeing the bright side of the logo:

Blogger Jason Goh, also known as Smashpop also posted his own cheeky rendition of the logo but for his own personal rebranding.

We breathlessly await parody rebranding exercises for Ipoh, Kota Kinabalu and the likes.