(Image source: Freeimages.com)
You can depend on Malaysia's more social media-savvy users to send up everything from politics to popular culture, but today many of them were vocal about the latest branding exercise for the nation's capital, Kuala Lumpur.
The official Visit KL Facebook page first announced the rebranding exercise on 21 April, before unveiling the new logo 25 April to general mocking and derision. Unfortunately on looking at the logo, you can understand why. The logo uses no imagery whatsoever, instead consisting of three lines of text, each line rendered in different fonts with the top-most line using the often overused emboss and drop shadow effects.
Time Out's piece on the rebranding has been shared nearly 2,000 times and comments on it include the following gems:
"You gotta be kidding me. My washing machine instruction manual is more exciting than that."
"A city of contrasts" is the very first thing that travel journalists are taught not to write about ANYWHERE. Because every place in the world claims it."
"Bevel & Drop shadow? What? Did they just invented(sic) photoshop yesterday?"
Twitter and Facebook were not spared, with our favourite on Twitter being this one by Twitter users @wordmanifest.
I applaud DBKL being proactive enough to hire a blind graphic designer for KL's new corporate identity.
— WordsManifest (@wordsmanifest) April 27, 2016
One enterprising Twitter users @shujiokusima even posted up his own reimagining of the logo.
"buruk gila design logo KL ni." (Man the KL logo is ugly)
"aargh.. kau design la satu. cakap banyak." (argh, then you design one then. So much noise)
*say no more* pic.twitter.com/cgeRF01dco
— shuji (@shujiokishima) April 27, 2016
For sheer audacity and shameless self-promotion, concierge service ServisHero takes the cake with this Tweet:
— ServisHero (@ServisHero) April 27, 2016
For subtle sarcasm, there's this one:
just took a good look at the new KL Logo+branding. Credit where credit is due, designing a logo in Microsoft Word is hard.
— \[T]/ (@Wamirul) April 27, 2016
We admire the effort of this one Twitter user at seeing the bright side of the logo:
Anyway thank you new KL logo for taking my mind of disgusting people so i can get angry at a disgusting logo
— red (@ohgaywarden) April 26, 2016
Blogger Jason Goh, also known as Smashpop also posted his own cheeky rendition of the logo but for his own personal rebranding.
We breathlessly await parody rebranding exercises for Ipoh, Kota Kinabalu and the likes.