Forget a simple press release: Lexus has gone the whole hog to show off the lifetyle it reckons you could have behind the wheel of the 2016 RX SUV.
A virtual reality video that lets you experience "The Life RX", a one-night-only immersive theatre event the company put on in London last month, puts you behind the wheel.
Shot using a whopping 80 GoPro action cams, 25 hidden mics and three bespoke RX car rigs, the event put 100 members of the public in the shoes of a hollywood star for an hour - before Jude Law turned up at the end to demand the keys back.
That works out at over 160 hours of video, and a colossal 4TB of clips to edit down into one six minute film.
With locations spread across London, it effectively makes this the largest live event filmed in 360-degree video ever.
360-degree cameras like Samsung's Gear 360 and LG 360 CAM should make it a lot easier for amateur filmmakers to get in on the act, too - without investing in a backpack full of action cameras and SD cards.
In the meantime, though, Lexus is giving you a taste of things to come - even if it's not quite the same as actually being a hollywood star.
We're not quite sure the car can deliver on that promise either, but it's at least fully equipped: you get a massive 12in touchscreen centre console, reversing cameras, heads-up displays and 360-degree view monitor inside, along with adaptive cruise control, parking assist sensors and Safety System+ collision detection on the outside.
You can watch the full 360-degree clip with any VR headset, or click and drag the YouTube clip below to change the veiw in real time.