While video games are getting into the sneaker industry, sneakers too are getting into the video game industry as well. JD Sports, England’s favourite sports and sneakers store, has quickly made its mark with Malaysian sneakerheads since their first store opened in Pavillion back in 2016, and now they’re releasing a whole new experience for their fans.
Their first game is aptly titled “King of Trainers: The Game”, and is now available for iOS and Android, as well available to be played physically at participating JD Sports outlets across Malaysia. The app enables JD customers to redeem physical rewards and exclusive gift vouchers when they play the game.
The first in-store version of King of Trainers: The Game was launched on July 11th at JD Sports Sunway Pyramid. Customers were immersed in the new game via extensive live screens and were kept engaged with interactive photo walls that allowed them to take photos and videos. The first 1000 visiting customers who downloaded and signed up for King of Trainers: The Game instantly received vouchers worth MYR 30 after their first attempt at the game.
King of Trainers: The Game is fun for the whole family and definitely rewards skill. Players simply have to swipe across tiles in the form of JD boxes and match three or more tiles of the same colour to score points or JD Coins. Players stand to increase their rankings on the leaderboard as they collect more coins. Their ranks determine the rewards they can unlock in stores.
More in-store versions of King of Trainers: The Game will be launched in four JD outlets across Sunway Pyramid, Mid Valley in Klang Valley, Gurney Plaza, Penang and Mid Valley Southkey, Johor Bahru from the 11th of July to the end of August. Don’t forget to also check out the mobile version of the game on the Google Play Store right here.