Although iFlix has allowed downloading of its content for offline viewing for a few weeks now, the service officially launched the feature today.
Despite having only started operations in May, iFlix has now expanded to the Philippines as well as Thailand. Locally, however, iFlix is also signing up deals with other telcos besides DiGi, which was the first to partner with the media streaming service. Will it be Celcom or Maxis next on iFlix's partnership queue? Either seem more of a possibility than the smaller, niche telco U Mobile.
While iFlix now supports streaming to TVs via Chromecast devices, it has seen most growth on mobile with 60 per cent of its customers now preferring to stream on their mobile devices.
iFlix also intends to follow the lead of Netflix in producing its own original content, likely starting out with Malay TV dramas, but with an emphasis on creating content different from what's already available in the market.
Other features to look forward to: iFlix will also be tracking individual user patterns so as to be able to give recommendations, instead of the current content curation approach they use on the service's current interface.
Currently iFlix charges RM8 a month for unlimited streaming on up to five devices per account. To try the service out for 30 days, surf over to its website.