GameStart Asia To End This Year, Makes Way For Gamescom In 2020

The eSports scene in Asia has reached a whole new level.

There's no doubt that Southeast Asia is the place to be for all things eSports, and it looks like Singapore takes another turn for the win in the industry. gamescom, the world's largest tech and gaming event, will be making its Asian debut in Singapore and is set to happen from October 15 to 18, 2020. 

Alas, this then marks the end of GameStart Asia, who will be having its final run this year to make way for gamescom.

For those not in the know, gamescom is a gaming festival held in Cologne, Germany yearly since 2009 and has been one of the highlights in the gaming world. Sponsored by game, the Association for the German Games Industry, it is the industry's largest event measured by exhibition space and number of visitors, with 370,000 visitors and 1,037 exhibitors from 56 countries attending the show last year. 

Renowned event organiser Koelnmesse and the Singapore Tourism Board signed a memorandum of understanding on May 29, 2019, with the goal to make this a yearly festival. Managing director of Koelnmesse Singapore, Mr Mathias Kuepper told reporters on Wednesday that gamescom asia will be held at the Suntec Singapore Convention and Exhibition Centre, and that it will replace GamesStart Asia, of which this year's edition will be its last.

The founder of GameStart and gaming marketing firm Eliphant, Ms Elicia Lee, stated: "GameStart will now be handing over the reins to gamescom asia, and (we) look forward to working closely with Koelnmesse Singapore to build on the current gaming community that GameStart has established over the years. 

"We are extremely excited for what is to come and will be gearing up in full force as consultants for the event, bringing to the community and industry a bigger and more vibrant convention." 

gamescom asia will take place over the course of four days, comprising of a two-day industry gaming conference and a three-day trade and public exhibition. This will include key highlights such as esports tournaments, gaming workshops and meet-and-greet sessions with invited guests. 

With eSports becoming a booming industry, this rapid growth within Asia is definitely not unprecedented for the industry to take things to the next level. While it is sad to see Gamestart Asia go, the future of eSports continues to look pretty bright.