Fujifilm’s Instax Square SQ10 gives you creative control with instant results

The much loved Instax camera gets an upgrade with a screen and some element(s) of control

If you’ve always stayed away from the Instax experience because you wanted more control, you'll be glad to know that the new Fujifilm Instax Square SQ10 will allow you to tweak your shots. 

Not only does the camera now come with an LCD screen for you to preview your shots, it also allows you to also preview the effects that you can apply to your shots. You can choose from ten different filters, adjust vignette intensity for your shot to border on the dramatic, and tweak brightness, too. These effects can be applied before and after the shot before you commit to the print. It's almost like having Instagram on paper, or film in this case. 

Given the added functionality, there are more buttons on the Instax Square’s back. It's not that complicated. They essentially range from mode selection to navigation ones to help you get where you need to be quickly. The ring in the middle rotates for zooming in or scrolling through your photos and effects quickly. To trigger shots, there are two shutter buttons on the front of the camera to help you get snapping, no matter if you’re left or right-handed, or ambidextrous. You can even shoot an artsy double exposure shot by pressing the shutter button twice. 

The SQ10’s new digital CMOS sensor allows for better low-light shooting and subject detection and combines it with the instant printing formula that’s now in a square format à la Instagram. Yes, that means you have to buy new film instead of using your old Instax ones you might have. The camera comes with built-in memory that’s good for up to 50 photos, and is expandable via microSD card, in case you want to upload your shots to Instagram. 

Alongside the Instax Square SQ10, Fujifilm also launched the Instax Mini 9, the successor to the Instax Mini 8. It comes with a special close-up lens attachment allowing you to take pictures from just 14 inches away, and comes in Lime Green, Flamingo Pink, Smoky White, Ice Blue and Cobalt Blue.

The Instax Square SQ10 will retail for RM1328 starting 22 May while the Instax Mini 9 is retailing for RM348. They are available for preorder at Wonder Photo Shop (Lot 10/Sunway Pyramid) and during the Avenue K roadshow happening right now. There will be special preorder freebie bundles worth RM164 and RM93 for the Square SQ10 and Instax Mini 8 respectively.