Facebook Isn't Putting Ads On WhatsApp Just Yet Even If They Want To

They're "backing away" for now

Ads in WhatsApp should be expected, considering that the popular messaging service is owned by the ever money-hungry Facebook. Which is why it's a relief to know that Facebook isn't quite ready to start ad services on Whatsapp just yet.

According to The Wall Street Journal, the team that had been working on building ads into WhatsApp was disbanded in recent months, with their work subsequently “deleted from WhatsApp’s code.” for reasons that weren't shared. But the Wall Street Journal states that Facebook still aims to have ads in WhatsApp's Status feature, though it looks like that isn't happening anytime soon so the app will remain ad-free.

For those unaware, Facebook has always wanted to monetise WhatsApp, which it acquired for $22 billion in 2014, and is one of the reasons why WhatsApp co-founder Jan Koum left Facebook in 2018. His fellow co-founder Brian Acton left months earlier, though his reasons are linked to privacy and targeted advertising and has been a vocal critic of Facebook’s unchecked power since his departure.

For now Facebook will focus on developing Whatsapp that will “allow businesses to communicate with customers and organise those contacts.” While the initial developers of WhatsApp are not happy with Facebook's decisions, it's now out of their hands. All we can say is that should WhatsApp's ads is not integrated well enough, you can be sure many users today will move away from the app to other platforms.