The only time you'll see the brand Braun today is for their electric shavers, but did you know that Braun was originally an audio company nearly 100 years ago? Sadly, they left the industry in the early 19990s. But now, nearly 30 years later, the brand announced that it's returning to the audio market by launching a reimagined range of their 1959 LE speakers.
Braun was once famed for its state-of-the-art audio equipment, and their comeback to the audio industry with a retro-inflected design that nods to its heritage. Since Max Braun began producing parts for radios back in 1923, his company came to develop everything from audio equipment to kitchen appliances to personal hygiene devices. In fact, Braun created a handful of products that claimed "world's first" titles including the SK 4 turntable system and the TP 1 mobile record player and radio hybrid.
As the company continued to expand, it touched on virtually all electronic device categories in some form or another until finally creating its first electric shavers in the 1950s, which as mentioned earlier, is what the brand is currently well known for.
About 40 years before leaving the audio market, Braun entered the speaker industry with the Braun LE electrostatic speakers. This September – 60 years after the speakers were originally released – Braun is returning to the audio industry with a relaunch of these retro devices. The company announced this week that the audio equipment manufacturing company Pure Audio will be reinventing the LE range. While from the outside these versions are expected to share the same aesthetic as the 1959 LE1, the upcoming new line will be equipped with 21st-century connectivity and audio technology.
The 2019 LE speaker lineup will debut in Berlin at the IFA, one of the world's biggest consumer electronics trade shows, which runs Sept 6-11.