Asus has decided to do away with gimmicky devices this year, instead bringing out five new laptop models.
The ZenBook Flip S is perhaps the highlight, billed as the "world's thinnest convertible" and Asus calls it 20 per cent slimmer than the MacBook, and weighs just 1.1kg.
It also features a 13.3in 4K screen, a Core i7 7500U processor and notably a USB-C port.
There's also a Deluxe version of the ZenBook 3 that was launched last year. This version has 14in display, 12.9mm thinness, the same processor as the Flip S, a Full HD display and two Thunderbolt 3 ports.
For those looking for a laptop with a decent graphics card, the ZenBook Pro features an Nvidia GTX 1050Ti with an Intel i7-7700HQ processor, 16GB DDR4 RAM, and a battery that goes up to 14 hours with a 15.6in 4K display.
Asus has even updated its VivoBook range, with a VivoBook S15 mobel that has a 15in display, 17.9mm thickness, a not-bad GTX 940MX GPU, the i7-7500U CPU and supports up to 16GB RAM. For a more midrange offering, the VivoBook Pro has a 15.6in 4K display, i7-7700HQ processor, and a GTX 1050 GPU.
Asus's range looks like it would appeal to the midrange and slightly premium markets. The ZenBook 3 Deluxe U4X90, VivoBook S15 and the VivoBook Pro 15 are already being sold in Taiwan for US$1199 (RM5120), US$499 (RM2100), and US$799 (RM3400). Availability and pricing for the ZenBook Flip S and the ZenBook Pro will be released in the coming months.