Apple had revealed their TV+ service back in March, where they shared exclusive shows and movies that would appear on the service. They also revealed that it would be launched sometime in Fall and didn't reveal a price tag just yet. Well, sources within Apple has revealed that TV+ is scheduled for a November debut and it will cost USD$9.99 per month.
Apple is also expected to also offer a free trial period, likely similar to Netflix with a one month trial, to give potential viewers a taste of what Apple has to offer. It's also in line with Apple's offering with Apple Music too.
As Apple enters the streaming service business, it's adding to the rise of streaming services already here or are coming. Netflix and Amazon Prime each have their own services, and not forgetting the giants Disney launching their own Disney+ which is also set to launch in November. So far, it looks like TV+ is set to be the most expensive, as Netflix and Amazon charge around USD$8.99 while Disney+ will reportedly cost USD$6.99 when it debuts.
As Apple's smartphone sales (especially high-end smartphones) drop slowly but surely, Apple is transitioning to services as an alternative source of revenue. Apple already has Apple Music, iCloud storage subscriptions, the iTunes store and will add Apple News+ and Apple Arcade to Apple TV+ this fall. With that, Apple is hoping its services revenue will reach USD$50 billion by 2020.