Nobody vandalised the App Store with a bucket of red paint – it’s just that the most popular app developers have jumped on board with Apple to drive fundraising for World Aids Day 2016.
Till 6 December, money spent on the specially created in-app purchases will bypass the pockets of its makers to head straight into the Global Fund to combat Aids.
App-eal for donations
Participating apps include Hay Day, Clash Royale, and the ever popular Candy Crush Jelly Saga. If you needed to feel better about buying an in-game advantage, this would be it. There's even a Messages sticker pack featuring your favourite apps to spread the word. Head over to the App Store to begin your play for charity.
If music's more your thing, The Killers has released an exclusive holiday album for the cause. Sadly, there's no Taylor Swift or Drake in sight.
Aside from the software, Apple is also donating US$1 for every purchase made on the Apple Store using Apple Pay or the Apple Store app. There are also four new products in - you guessed it - that fetching shade of red joining the permanent PRODUCT (Red) line: the Smart Battery Case for the iPhone 7, iPhone SE case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker.
While Apple didn't disclose what percentage of product proceeds go to the fun, a rep shared that they've raised US$120 million for the cause since the initiative first begun 10 years ago.
So if you’ve been saving your pennies for a new iThing, you might want to take your pick of the PRODUCT (RED) range to do your bit for humanity. After all, it's the season for gifting and giving.