Apple buys Shazam, launches App Store preorders

The deal will help Apple Music and put Spotify at a disadvantage

It's official: Apple is acquiring Shazam.

Spotify fight

Apple confirmed the news in a statement to The Verge:

"Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”

The music-identifying app itself isn't making a lot of money but it's obvious that Apple is acquiring the company more for what it can add to its current services - such as Apple Music. The company also has its own AR tech as well as visual recognition tech - both of which could improve on what Apple already has.

In other Apple news, the App Store is now accepting preorders for apps. Developers can announce their app preorders up to 90 days before the official release so users can prepurchase the apps and receive them as soon as they go live.

Apple seems to be working hard to further augment its App Store offerings - now let's see if Google has its own plans for its Google Play.

[Source: The Verge]