Amazon Prime Day 2016 – all the best deals and how to get them

Amazon's "biggest event ever" will feature thousands of deals, starting with those below...

Hands up who likes a bargain? Yep, that'll be all of you then.

In which case you'll be delighted to hear that Amazon's holding its second annual Prime Day next week.

While last year's effort was a bit of a damp squib, with a lack of truly awesome deals and a general feeling of 'meh' about it, this year looks like being much more interesting. 

Why? Funny you should ask...

What is it?

Prime Day is Amazon's answer to Black Friday, a single day stuffed with sales on every kind of product it sells. We'll be concentrating on tech and gadget deals here, as you might expect, but if you want to splash out on a new toilet-roll holder we won't judge you.

As well as making it a ton of dosh, Amazon obviously wants to use it to drive people to sign up for its Prime membership. Don't let that put you off, though, because Prime is a pretty good deal even without Prime Day factored in.

For starters, it gives you full access to its Amazon Prime Instant Video service - you'll find our own lovingly curated list of the best films and TV shows to watch on Prime Instant Video here. It also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon's ginormous online marketplace.

This year, Amazon is promising more than 100,000 deals in total on Prime Day, although that's worldwide, so the UK won't get quite that many on its own. So what's likely to be on offer? Well, Amazon reckons it'll have nearly twice the number of TV deals that we saw on Black Friday and Cyber Monday combined. That claim is about US inventory only, but we'd expect the UK to see plenty of telly deals too. 

There'll also be special deals on Amazon Instant Prime Video content, so that'll be worth checking out too.

When does it take place?

Amazon Prime Day 2016 takes place on 12 July - that's next Tuesday, calendar fans. It'll run for the whole day, but many of the deals - known as Lightning Deals - will appear for a few hours at certain times then disappear again, so you'll need to be quick off the mark if you're to grab a bargain.

Fortunately, we'll be given the heads-up on many of them, meaning we can pick out some highlights for you in advance.

As well as the Lightning Deals, there'll also be several Deals of the Day, which will typically run from midnight to midnight. And, in addition to Amazon Prime Day itself, there'll be daily days in the run-up to the event.

Indeed, these have already started, and you'll find our pick of today's down below.

How do I take part?

1. You’ll need an Amazon Prime subscription to take advantage of the offers

2. If you don’t already have one, it'll set you back £79 (almost RM420) for 12 months. You can sign up for Amazon Prime here.

3. Everyone gets a 30-day free trial of Prime (unless they've already had one), so you could theoretically sign up to take advantage of Prime Day, then cancel again. But a) do remember to cancel and b) be aware that you may quickly get sucked in by the benefits Prime offers.

Anything else I should know?

Everyone loves a bargain, but that doesn't mean you should just jump in without first engaging your brain...

1. Just because something is reduced in price doesn't mean it's a bargain. Some of the products available on Prime Day will undoubtedly be on the older side, and might have been superseded by newer models. That doesn't necessarily mean they're not worth getting, but you might want to do some research first.

2. Some of these deals are likely to be snapped up quickly. So be prepared to start clicking as soon as they're live. 

Amazon Prime Day 2016 - The best deals so far

12 July (most deals end at midnight (7am local time), but some are much shorter and of course many will sell out fast - so get moving!)

Smartphones and accessories:

Sony Xperia X sim-free - was £433 now £369 (RM2272, now RM1937, 15% off) - VIEW DEAL HERE

Wileyfox Swift SIM-Free - was £130 now £95 (RM680, now RM495, 27% off) - VIEW DEAL HERE

SanDisk Ultra 128GB MicroSDXC Memory Card and SD Adapter - was £60 now £26 (RM315, now RM137, 57% off) - VIEW DEAL HERE

Selectec 18000mAh Portable Power Bank* - was £54.99 now £14.99 (RM290, now RM78, 73% off) - VIEW DEAL HERE

RAVPower 13400mAh Power Bank* - was £49.99 now £20.99 (RM260, now RM110, 58% off) - VIEW DEAL HERE

Streamers:

Amazon Fire TV Stick - reduced from £35 to £20 (RM183, now RM105, 43% off) - DEAL AVAILABLE HERE FROM MIDNIGHT

Amazon Fire TV Gamers Bundle - was £120 now £95 (RM626, now RM495, 21% off) - VIEW DEAL HERE

Amazon Fire TV - was £80 now £55 (RM417, now RM287, 31% off) - VIEW DEAL HERE

TV:

LG 60in 4K Ultra HD Smart TV - was £1390 now £900 (RM6771, now RM4724, 35% off) - VIEW DEAL HERE

LG 49UF840V 49in 4K Ultra HD LED TV - was £699 now £489 (RM3670, now RM2566, 30% off) - VIEW DEAL HERE

LG 43in 4K Ultra HD TV - was £542 now £400 (RM2845, now RM2100, 26% off) - VIEW DEAL HERE

Sony 65S8005C Curved 4K 65in Ultra HD TV - was £2500 now £1800 (RM13,123, now RM9450, 28% off) - VIEW DEAL HERE

Sony Bravia KDL-49WD751 49in Full HD - was £667 now £490 (RM3500, now RM2570, 27% off) - VIEW DEAL HERE

Sony KDL-43W807C 43in Full HD TV - was £800 now £499 (RM4200, now RM2620, 38% off) - VIEW DEAL HERE

Sony Bravia KDL48WD653 48in Full HD TV - was £550 now £399 (RM2890, now RM2095, 27% off) - VIEW DEAL HERE

Sony Bravia KDL40WD653 40in Full HD TV - was £460 now £329 (RM2414, now RM1727, 28% off) - VIEW DEAL HERE

NVIDIA Shield 16GB - was £150 now £100 (RM782, now RM521, 33% off) - VIEW DEAL HERE

Panasonic TX-40CS520B 40in full HD TV* - was £399.99 now £319.99 (RM2090, now RM1670, 20% off) - VIEW DEAL HERE

Tablets:

Amazon Fire tablet - reduced from £49.99 to £34.99 (RM260, now RM180, 30% off) - DEAL AVAILABLE HERE FROM MIDNIGHT

Apple iPad 4 32GB Wi-Fi + 3G (Certified Refurbished) - was £310 now £270 (RM1627, now RM1417, 17% off) - VIEW DEAL HERE

Apple iPad 3 Tablet (64GB) Wi-Fi + 3G (Certified Refurbished) - was £330 now £270 (RM1732, now RM1417, 18% off) - VIEW DEAL HERE

Kindles:

Kindle Paperwhite - reduced from £110 to £80 (RM575, now RM 417, 27% off) - DEAL AVAILABLE HERE FROM MIDNIGHT

Gaming:

Uncharted 4: A Thief's End (PS4) - was £44 now £32 (RM230, now RM168, 27% off) - VIEW DEAL HERE

Batman: Arkham Knight (Xbox One) - was £18 now £14 (RM95, now RM74, 22% off) - VIEW DEAL HERE

Project CARS - Game of the Year Edition (Xbox One and PS4) - was £28 now £19 (RM147 now RM100)- VIEW DEAL HERE

Guitar Hero Live with Guitar Controller (PS4) - deal to be revealed at 2:40pm (9.40pm local time) - VIEW DEAL HERE

Guitar Hero Live with Guitar Controller (Xbox One) - deal to be revealed at 2:40pm (9.40pm local time) VIEW DEAL HERE

Sony PlayStation 4 Console 500GB with Uncharted 4: A Thief's End - was £300 now £250 (RM1565, now RM1300, 17% off) - VIEW DEAL HERE

Turtle Beach Elite 800 Wireless Gaming Headset - was £230 now £152.50 (34% off) - VIEW DEAL HERE

Xbox One 500GB Console with Kinect, Dance Central Spotlight, Kinect Sports Rivals, Zoo Tycoon, and Guitar Hero Live with Guitar Controller - was £339 now £239 (RM1770, now RM1247 29% off) - VIEW DEAL HERE

Xbox One 500GB Console with Kinect, Dance Central Spotlight, Kinect Sports Rivals, Zoo Tycoon, Forza 6 and extra controller - was £349 now £245 (RM1820, now RM1280, 30% off) - VIEW DEAL HERE

Xbox One 500GB Console with Kinect, Dance Central Spotlight, Kinect Sports Rivals and Zoo Tycoon - was £349 now £210 (RM1820, now RM1100, 27% off) - VIEW DEAL HERE

Xbox One 500GB Console with Kinect, Dance Central Spotlight, Kinect Sports Rivals, Zoo Tycoon and Overwatch - was £331.85 now £229 (RM1732, now RM1195, 31% off) - VIEW DEAL HERE

MSI NVIDIA GTX 970 Graphics Card  - was £300 now £245 (RM1575, now RM1290, 18% off) - VIEW DEAL HERE

Wearables:

Withings Activité Sapphire fitness and sleep tracking watch - was £320 now £212 (RM1680, now RM1112, 34% off) - VIEW DEAL HERE

Withings Activité Steel fitness and sleep tracking watch - was £140 now £100 (RM735, now RM525, 29% off) - VIEW DEAL HERE

Withings Activité Pop fitness and sleep tracking watch - deal to be revealed at 7:25pm (2.25am local time, 13 July) - VIEW DEAL HERE

Misfit Wearables Shine 2 Fitness Tracker & Sleep Monitor - deal to be revealed at 6:24pm (1.25am local time, 13 July) - VIEW DEAL HERE

Withings Pulse Ox health tracker - deal to be revealed at 7:25pm (2.25am local time, 13 July) VIEW DEAL HERE

Microsoft Band 2 (large) - was £200 now £129 (RM1045, now RM675, 36% off) - VIEW DEAL HERE

Microsoft Band 2 (medium) - was £200 now £129 (RM1045, now RM675, 36% off) - VIEW DEAL HERE

Microsoft Band 2 (small) - was £200 now £129 (RM1045, now RM675,36% off) - VIEW DEAL HERE

Garmin Vivoactive GPS Smart Watch - was £200 now £99 (RM1045, now RM516, 50% off) - VIEW DEAL HERE

Garmin Fenix 3 GPS Multisport Watch - was £380 now £304 (RM1995, now RM1595, 20% off) - VIEW DEAL HERE

Garmin Forerunner 920XT EU Version with HR Monitor - deal to be revealed at 4pm (11pm local time) - VIEW DEAL HERE

Health and fitness:

Garmin Edge 200 bike computer - was £110 now £60 (RM577, now RM315, 45% off) - VIEW DEAL HERE

Garmin Forerunner 920XT EU Version with HR Monitor - deal to be revealed at 4pm (11pm local time) VIEW DEAL HERE

Smart home:

Up to 40% Off Philips Hue Lighting and Accessories - VIEW DEAL HERE

Audio:

SoundMagic E10S headphones - were £40 now £30 (RM210, now RM158, 25% off) - VIEW DEAL HERE

Sony CMTS20 all-in-one hi-fi system - deal to be revealed at 6:59pm (2am local time, 13 July)- VIEW DEAL HERE

JBL Charge 2+ Wireless Speaker - was £150 now £69 (RM787, now RM362, 54% off) - VIEW DEAL HERE

Bose SoundSport In-Ear Headphones - were £80 now £40 (RM417, now RM208, 50% off) - VIEW DEAL HERE

Bang & Olufsen Beoplay H2 On-Ear Headphones - were £169 now £79 (RM882, now RM412, 53% off) - VIEW DEAL HERE

Yamaha RXV381 5.1 AV Reciever (Black) - deal to be revealed at 9am on 12 July (4pm local time) - VIEW DEAL HERE

Yamaha RXV381 5.1 AV Reciever (Silver) - deal to be revealed at 9am on 12 July (4pm local time) VIEW DEAL HERE

Ion Audio LP2CD Turntable with Built-in CD Recorder* - was £360 now £279.99 (RM1880, now RM1461, 22% off) - VIEW DEAL HERE

Roberts Blutune100 DAB/CD/Bluetooth Sound System* - was £280 now £169 (RM1461, now RM882, 40% off) - VIEW DEAL HERE

KitSound Hive2 Bluetooth speaker* - was £60 now £34.99 (RM313, now RM182, 42% off) - VIEW DEAL HERE

AKG K612PRO Reference Headphones* - were £119 now £84.99 (RM621, now RM443, 28% off) - VIEW DEAL HERE

Computing:

Samsung LS29E790C 29in LED Curved ultra-wide monitor - was £500 now £353 (RM2625, now RM1853, 29% off) - VIEW DEAL HERE

Microsoft Surface Pro 4 12.3in hybrid - was £960 now £750 (RM5010, now RM3915, 22% off) - VIEW DEAL HERE

Microsoft Surface 3 10.8in hybrid - was £644.17 now £450 (RM3362, now RM2350, 30% off) - VIEW DEAL HERE

Lenovo Ideapad 100 15.6in Laptop - was £420 now £330 (RM2192, now RM1722, 21% off) - VIEW DEAL HERE

Lenovo N22 11.6in Chromebook - was £160 now £100 (RM835, now RM521, 38% off) - VIEW DEAL HERE

Crucial MX300 750GB SSD (CT750MX300SSD1) - was £171 now £110 (RM892, now RM575, 36% off) - VIEW DEAL HERE

SanDisk SDSSDHII-480G-G25 Ultra II 480GB SSD - was £121 now £77 (RM631, now RM401, 40% off) - VIEW DEAL HERE

Linksys WRT1900ACS Smart Wi-Fi Router - was £230 now £160 (RM1200, now RM835, 30% off) - VIEW DEAL HERE

Netgear EX3700-100UKS AC750 Wi-Fi Range Extender - was £45 now £24 (RM234, now RM125, 47% off) - VIEW DEAL HERE

Netgear D7000-100UKS Nighthawk AC1900 Router - was £165 now £120 (RM861, now RM626, 27% off) - VIEW DEAL HERE

Samsung C27F398 27in Curved LED Monitor - deal to be revealed at 9am on 12 July (4pm local time) VIEW DEAL HERE

TP-LINK Archer VR2600 Wireless Router - deal to be revealed at 10am on 12 July (5pm local time) VIEW DEAL HERE

Lenovo C20 19.5in All-in-One desktop computer - was £350 now £285 (RM1827, now RM1487)VIEW DEAL HERE

Asus UX301LA Zenbook 13.3in touchscreen laptop - was £890 now £673 (RM4645, now RM3512, 24% off) - VIEW DEAL HERE

Netgear EX6150-100UKS AC1200 WiFi Range Extender* - was £69.99 now £44.99 (RM365, now RM235, 36% off) - VIEW DEAL HERE

Microsoft Surface 3* - was £519.99 now £399.99 (RM2714, now RM2087, 23% off) - VIEW DEAL HERE

MSI NVIDIA GTX 970 Graphics Card  - was £300 now £245 (RM1575, now RM1290, 18% off) - VIEW DEAL HERE

Cameras:

Olympus E-PL6 Interchangeable Lens Camera* - was £400 now £297.90 (RM2090, now RM1555, 26% off) - VIEW DEAL HERE

Books:

A Song of Ice and Fire collection (every Game of Thrones book so far) - was £65 now £22 (RM341, now RM115, 66% off) - VIEW DEAL HERE

Toys:

Sphero Ollie Darkside - deal to be revealed at 6:44pm (1.44am local time, 13 July) - VIEW DEAL HERE

Kitchen:

Smarter WI-FI Coffee Machine - deal to be revealed at 6:29pm (1.29am local time, 13 July) - VIEW DEAL HERE

Melitta MEL6613822 Caffeo Bistro Bean to Cup Coffee Maker* - was £700 now £473 (RM3653, now RM2470, 32% off) - VIEW DEAL HERE

* Deal of the Day, and therefore open to everyone. All other deals are Prime-only