Fitness tracking isn't exactly new by now but with the the space getting rather crowded, it's no wonder Adidas is trying to up its game.
Adidas' miCoach platform is somewhat similar to Nike's though it doesn't embed its tracking into its shoes the way the latter does. Instead it has a fitness band, a fitness watch, a football and a clip-on tracking device.
It's all about the fitness
All of Adidas' devices collect data which can be logged and viewed online. Perfect for fitness junkies or someone partaking of that modern human pastime - losing weight.
MyFitnessPal is one of the more popular and recognisable services in the diet tracking space, boasting that it has helped 65 million people lose weight. As to how accurate that claim is, it's hard to say.
What is apparent is that the free service has a huge following and has also tied up with other popular fitness apps including Endomondo and Runkeeper. Popular fitness band maker Fitbit also syncs with MyFitinessPal.
How does miCoach's partnering with MyFitnessPal work? Basically when you login to your miCoach interface, you will also see data tracked from MyFitnessPal.
miCoach on its own does not have a mechanism to track meals or calorie counts, so syncing MyFitnessPal data is a way to do it without having to tweak its existing devices.
With Apple investing heavily into the health space, expect things to get a whole lot more exciting in the coming months.