Canon has been a household name in cameras for a few decades now, with everyone from amateurs to professionals utilising their wide range of cameras for business and pleasure. Other camera companies, like Sony and Leica, have made strides in entering the smartphone market. While they have been steering clear of that market, Canon seems to be changing their tune with a whole new product.
The IVY REC is a clippable keychain-like auxiliary camera, about the size of a USB drive. This product is being crowdfunded on Indiegogo. The idea is that you can clip it on your backpack or something, while the device connects to your phone wirelessly via the CanonMini Cam App. There’s also a dial on the back where you can switch between different modes.
The Canon IVY REC is packed with features including a 13.0 Megapixel 1/3-inch CMOS sensor, Full HD video shooting at 1080p up to 60fps, Bluetooth and the aforementioned wireless connectivity. The device is shockproof and waterproof, and the clip doubles as a viewfinder. The upcoming companion CanonMini Cam App enables live preview on your phone, as well as being able to transfer and share photos and videos to your smartphone wirelessly.
Overall, while this new device may seem out of character for Canon, it does seem like a good way for Canon to get a whole new audience. No pricing or release date for the IVY REC is out just yet, but backers of the Indiegogo campaign will get a 30% discount when it eventually comes out.