It's that time of the year again. No, we're not talking about Christmas, although this must feel pretty close to it for some people.
We are talking about Apple's big annual iPhone shebang. Since they've introduced the bigger iPhone 6 Plus to the family last year, we're expecting the 9 September event to be twice as nice.
Here are our polite demands. Who do you think gets it right?
I want to see a better camera on the next iPhone, because a bump in specs is long overdue. 8MP on the back and 1.2MP for selfies with apertures of f2.2 just don't cut it, not when Samsung's rocking f1.9 16 and 5MP on their latest flagships. Not to mention the absence of Optical Image Stabilisation on the smaller iPhone 6 as compared to the Samsung Galaxy S6. True, the iPhone 6 and 6 Plus already pack some of the best cameras around – as proven by our blind test – but imagine what improved versions on the new iPhone(s) could be capable of.
No, thank you
The same display resolution. The Retina display had wow-factor for a while, but that's been severely diminished by the scorching displays found on Android flagships nowadays. The iPhone 6 sports the same 326ppi as the iPhone 5 and 5s, and that's just unacceptable by Apple's standards. Not when LG and Samsung have got models with 538 and 577ppi respectively currently in the market.
I'll just be happy with something actually impressive for a change. The last two Stevenotes (albeit without Steve Jobs) on the Apple Watch and Apple Music left me nonplussed. That's because they were already expected and/or generally underwhelming. Surprise us, Mr Cook.
A scratch-resistant iPhone. No, I’m serious. Having spent a few months with the iPhone 6 Plus made me realise one thing - I’m a serial smartphone abuser. The number of scratches I count on that metal body is enough to make you cry. So even if the rumoured sapphire glass screen isn’t planned for the iPhone 6s, give us at least a metal chassis that can withstand the test of time. And the amazing, and might I add unintentional, amount of abuse I dish out to the phone.
No, thank you
So this is wishful thinking on my part, but design-wise, I’m hoping I won’t see the same phone. The iPhone 6 was a stark contrast to its predecessor, be it size or material used. Hardware aside, it’s the new aesthetic that makes the new iPhones stand out. I would like to just have someone go, “OMG! That’s the new iPhone!” and not have them asking, “Wait, is that the new iPhone 6s?” In short, I don’t want the same design and a vastly different reaction when I buy a new iPhone 6s.
Apple has been very predictable of late, dampening the effect of that “one more thing” comment made famous by the late Steve Jobs. But remember the rumours about the upsized tablet? I’m not banking on that huge iPad Pro making an appearance on 9 September, given its tradition to save the tablet announcement for November. But hey, if it does, that’ll bring the “one more thing” magic back.
I have a very humble request. It's nothing fancy, nothing revolutionary, but I believe I speak for everyone when I say I want better battery life. I really wouldn't mind if the next iPhone is a little thicker if it means accommodating a slightly bigger battery. A gadget might be stuffed to the gills with great tech, but it's not going to matter much if it doesn't have the battery life to match. I don't want to have to live a ball-and-chain portable power bank life.
Oh, it'd also be very cool if there's a Malaysian version of Siri that can understand all my lahs and lehs, and answer similarly. Siri sarcasm in Malaysian English, there's got to be nothing better.
No, thank you
While 4K video recording might seem enticing, there's really not much point in it. It's like how everyone wants to buy a GoPro when they live largely sedentary lives. What's been great about the camera app is how simple it is to use. It might not have an encyclopedia of tricks, but whatever it does, it does them well. Things like 4K video recording should be kept on more specialised professional equipment and for more experienced hands.
Oh, and please, no U2 live performance or album for me. I appreciate the thought, but it's really okay.
It's an interesting larger venue choice for Apple this year. I hope all that space is for a reason, not just to accommodate more sleep-starved journalists, but for Apple to showcase something really big. Perhaps we can expect an appearance from Taylor and her girl squad? Maybe even a preview of the Apple car if we're so lucky. Whatever it is, I hope it's real big (that's what she... okay, I will stop).