One watchmaker represents the melding of popular culture and horology: RJ-Romain Jerome.
And you wouldn’t think its CEO Manuel Emch, decked out in his pseudo-corporate wear, is well-versed with Back to the Future, Pac-Man and Space Invaders lore.
Once we were done gawking at the pixels and felt the raw materials of the RJ timepieces, we checked in with Emch for the story and future behind the geekiness and emotional ties each RJ watch embodies.
Behind every RJ-Romain Jerome watch...
“...is something that creates emotions. It tells a story and fits into our visual environment, cultural heritage and education. Obviously, on one side we focus on the classical thing that lets you wear something on the wrist. On the other, we look at bold and aggressive concepts like the conquest of the moon, which is the most important achievement of mankind. There’s also the retro-futuristic kind of machine room steam punk like the Titanic, and things like contemporary art and everything that’s iconic or pop culture.”
About that Delorean...
"It’s a cool car. I almost bought it, but because I live in an apartment, I don’t have a garage. I drove one, and it drives horribly bad, the brakes are the worst. But when I was in Paris, where it’s a competitive driving space with Ferrari and Bugatti, I was the guy who got the most people jumping in and leaning on the car for a photo.
I like the iconic aspect of the car, I would put it in my living room and use it as a couch. It makes people happy and puts smiles, makes them feel good about the past. That's our watches are about - that feel-good and emotionality aspect."
The next RJ-Romain Jerome watch
“I would love to integrate a stone from Mars. That was too easy, wasn’t it? (laughs). We have a few things in mind, probably the most unobtainable thing would be a bracelet from extra-terrestial skin. I’m kidding!
I could apply to go to Mars, but I definitely want to come back, which is not possible for the first mission. That wouldn’t help us to make the watches now, but maybe in 50 years or even 20 years, we can do it.”