Best known for: Having a whole generation of creatives owe their careers to him
Biggest success: The i-Anything
Before there was the Mac, there was: Lisa
Lisa, or Local Integrated Software Architecture, was a personal computer released by Apple in the 80s. While it was one of the first personal computers with a graphical user interface made for individual business users, it only sold 100,000 units in its lifetime. It sold so poorly that Apple reportedly dumped 2,700 unsold Lisas in a guarded landfill in Logan, Utah.
Soon after this, Jobs was sacked from the company he started, and went on to work with Pixar before he won his way back into Apple's hot seat.
Best known for: That guy in the black T-shirt in those Apple commercials
Biggest success: Creating that iconic Apple design with a cult following
Before there was Apple, there was: Microwave ovens and toilets
Before rounded edges and sleek metal unibodies, Ive worked with design agency Tangerine, yet another company named after a fruit. While there, he was contracted to design pretty much anything, from microwaves to toothbrushes, but soon grew tired of working in the agency.
The final straw was when the client butchered his design of a new toilet, all while wearing a plastic red nose for BBC’s Comic Relief Day. That must have been a real crappy day for Sir Jony.