MB&F is built around a very straightforward and deep-seated ideal: to rally a devoted group of talented horological artisans, artists and professionals – all friends – to design and create a radical and original horological masterpiece every year.
In keeping to that claim, MB&F’s unveiled what it calls a radical timepiece, the Horological Machine No. 6, and once we were done drooling over the creation, we caught up with the company’s owner and creative director, Maximilian Busser, on what makes the timepiece tick and his visions behind the design.
An artist’s take on smart watches…
“I think they will take over the world, but not in the format they exist in today. It’s like when the iPhone came out everybody went “what the hell is that” and now, we’ve all got that. For me at least, the future of the smartwatch is health related and logistics related.
But I’ll never, ever, ever integrate that aspect into my work because I’m a mechanical artist and anything that is electronics related has absolutely no place at all in what I do. Because there is no practical point to what I do so why would I put something practical in it?
More importantly, what I do can be repaired in 100 years. You can’t do that with digital devices – you can only chuck it away. SO smart watches will be disposable rubbish just after a few years, unlike our work.”