Back in the day, people used to count the number of records a band sold to measure their success but now, anyone and everyone can plunk a video on YouTube and get popular thanks to the masses of people that watch it.
That’s according to YouTube global music partnerships director, Christophe Muller, who spoke at a Music Matters session in All That Matters in Singapore.
“YouTube is fundamentally about connecting fans with the artistes, the musicians, and the creators of content. It’s a two-way relationship and YouTube is in the unique position to offer that dialogue,” he said.
While artistes enjoy incredible success on YouTube, some fan-made versions based off these videos are equally popular, mainly because how they parodied the original work. Plus, the global scale at which YouTube is available to people truly makes it a platform for everrone.
Since we’re all so passionate about YouTube and the doors it’s opened for us, here’s six videos that show viewer engagement goes a long way. Our apologies, we were so spoilt for choice and had to pick the most amusing one.
READ MORE: Top 10 YouTube videos of 2013 in Malaysia
The hotter single “lady”
We got to admit, Beyoncé looks pretty darn sexy in that spandex suit. But she’s been outshone by another (who would have thought that would ever happen) and it’s none other than Justin Timberlake. He gets into the skin-tight leotard (we wonder how), dons heels, and even got Beyoncé to appear in a parody of her own video.
Attention! Do the Harlem Shake
When things go viral, you can get sick of them sometimes, but not if it’s Harlem Shake. This clip is supposedly one of the best videos – wait a minute – aren’t these guys supposed to be in the army or something? What if this was real and they were doing it on the battlefield? Yes people, we’re seriously depending on these men to safeguard our earth.