Phew! Has Apple ever crammed so much into one event as it did into last night's?
Not only did we meet the iPhone X - comfortably the most exciting thing to happen to iPhones in three years - but we also got a glut of other new products, updates, and news.
If you didn't catch it all, or don't have time to watch the entire two-hour stream, allow us to guide you through the highlights...
1) The iPhone X is an all-screen beauty
This being a landmark Apple event, there was always going to be a “One More Thing”. That thing - which the audience did an admirable job of pretending not to know about - was the iPhone X, a button-banishing behemoth of a smartphone.
With an edge-to-edge 5.8in OLED display, HDR video compatibility, a glass back, upgraded dual cameras and TrueDepth face tracking that facilitates the total removal of a home button, the X shows show just how far the iPhone has come in 10 years.
The only problem? It'll cost a cool RM4000+ for the cheapest model...
2) Wireless charging is the most exciting new thing about the iPhone 8
Don’t fancy flogging everything you’ve ever owned to raise the funds for an iPhone X? No matter, the iPhone 8 and its plus-sized sibling still have plenty in their arsenal.
With an all-new glass design, nippier A11 Bionic processor and better 12-megapixel snapper, this is a sizeable upgrade on the 7, and the aforementioned glass back means we have wireless charging in an iPhone for the first time. Sadly, the standard 8 doesn’t get the dual-lens camera setup of the Plus, but there’s more than enough to justify making the jump.
3) Animojis will be massive
Usually when someone says, ‘You look like shit’, they don’t mean it as a compliment. That’s all set to change with the launch of Animojis on the iPhone X. Thanks to that super-phone’s front-facing camera, your face can now be implanted on all manner of emoji, including the unicorn, alien and poo.
But let’s be honest, you’re only ever going to use the poo.