Like The Simpsons and deep-fried Mars bars, Netflix has hidden depths lurking beneath its simple exterior.
We don't blame you for missing them - after all, it's so easy to just fire up another episode of Archer (they're only twenty minutes long, after all).
But with a little tinkering with settings and third party software, you can personalise your binge-watching experience in ways that don't initially seem possible.
From manually ordering your 'My List' to delving into Netflix's hidden menus and sub-genres, we've rounded our favourite ways to get the most out of our favourite telly streamer.
Let's get started, (you'll be back to watching Luke Cage in no time, promise)...
1) Rate everything
We’ll happily admit that we’re pretty lazy when it comes to leaving reviews and rating services. But in Netflix’s case, it really is worth spending an extra second to rate things you’ve watched.
For starters, Netflix’s algorithms use both your viewing history and ratings to serve up suitable suggestions. And unlike most rating systems, which show off averages taken from all users, Netflix shows off the ratings based on viewers with similar tastes to you.
This means that while Adam Sandler’s latest movie might show up as only one or two stars for you, it’ll show up as five stars for your mate Dave, whose idea of a cinematic masterpiece is Air Bud 3.
Got a bit behind on your star ratings? Do it all in one go by going to Netflix in a web browser and heading to Profile, then 'Viewing History'.
2) Play with profiles
Your little niece might adore Peppa Pig's deep plot lines, but you don’t want it skewing your recommendations away from Jason Statham and John Woo films.
Having separate profiles for your kids, mum, cat and goldfish Gary means that none of their muck will get mixed in with yours, and ensure your recommendations keep running smoothly.
If you're lucky enough to be the only one using the account, you can also use profiles to personalise Netflix's interface and boost your couch potato efficiency - for example, having one profile for 'TV shows' and another for 'Movies'. Just make sure you use ratings to help Netflix cotton onto your plan.
3) Manual mode
Think you know better than Netflix’s algorithms? Luckily, there is a way to manually rearrange the handy ‘My List’ section, which is ordered automatically by default, and create a personal Netflix playlist.
Any edits you make will sync across all devices, such as the PS4 app, and once it's in manual mode this list will let you add notes to TV shows and tells you which are due to expire soon.
4) Mix and match
Wouldn’t it be great to have one watchlist that combines your favourite Netflix shows and more?
JustWatch comes closest to this organisational dream. Sure, you can't actually watch shows in the app, but the ability to search for shows across all of your services is incredibly useful, and it also alerts you when something on your wishlist has been added to Netflix.
The coverage of services is comprehensive, from Netflix and Amazon Prime Video, to iTunes, PlayStation, the Google Play Store, and everything in between.
5) Don’t miss out
Netflix does show warnings for shows and movies that are imminently expiring on their details page, or in your 'My List' section if it's set to 'manual ordering'. But it's still easy to miss out on classics before they get deleted.
That's why it's worth also following @NewonNetflixUK on Twitter for #lastchance alerts on movies and shows that are about to get the axe.