The 15.6in screen is gaming-grade, too. Asus has gone for an IPA panel and kept the resolution down to a sensible 1080p, instead of racing for resolution supremacy and fitting a 4K display. That means the GPU won't be working overtime just to render the Windows desktop, and can put its power to good use in games.

It's a G-Sync panel, as well, with a 120Hz refresh rate. That makes it perfect for games that rely on quick reflexes, like long-time eSports king Counter Strike, or current Blizzard darling Overwatch. Should you switch to something more intensive, you won't notice if the frame rate dips below 60 thanks to the adaptive refresh rate.

Of course, if you want more pixels, you can plug it into a 4K telly and the GTX 1080 will still be able to cut the mustard. It'll handle HDR over HDMI 2.0, too, although the screen itself can't manage all that extra dynamic range. 

There's plenty of room around the sides for connectivity, despite the skinny dimensions. You get multiple USB ports, including USB-C, a 3.5mm headphone jack, and an HDMI video output. No wired Ethernet, though - which seems like a missed trick. Serious gamers don't do Wi-Fi, do they?

Underneath, though, the Zephyrus is every bit the monster machine. As well as the GTX 1080 (which has 8GB of dedicated video RAM), the top-spec version has a 7th generation Intel Core i7-7700HQ processor, up to 24GB of RAM, and four M.2 PCI ports for super-fast SSD storage. So yeah, it'll play anything you can chuck at it - including VR.

Asus ROG Zephyrus initial verdict

Gaming laptops that you could comfortably carry away from a desk have been a long time coming. The Zephyrus is the closest we've come yet, thanks to an industry-wide partnership with Nvidia that'll also see models from other manufacturers getting the slimming treatment.

It's immensely powerful, but manages to stay cool and quiet thanks to a clever combination of hardware and software. The design looks on point, the screen is purpose-built for gaming, and although the keyboard position feels a bit marmite right now, I reckon it'll make a lot more sense once I've clocked up some serious gaming time on one. 

Sure, it's expensive: $2699 in the US, which will probably set you back around RM11,555 here. But if you want the absolute best combination of performance and portability, the Zephyrus will take some beating. I can't wait to give one a full review before it goes on sale later this month.