The laptop business is a funny old game.
On one hand you've got Apple, clearly (and, most would argue, correctly) chuffed with its MacBook Air and content to simply tweak it on a year-on-year basis.
On the other you've got practically every other laptop manufacturer, each trying to add something fresh to the Ultrabook formula so that its offering pokes its head above the sea of competition.
With the dedicated GPU-toting Series 7 Ultra, Samsung thinks it's cracked it. And by adding a slim and stylish design and Full HD screen, it's even taking aim at the Air itself. This could get messy.
Build and usability
The majority of the Series 7 Ultra’s 18.9mm thin body is the now standard brushed-aluminium, and it’s not a bad choice - the screen, in particular, has very little flex. We’re slightly suspicious of the keyboard surround, though, which looks like aluminium but feels distinctly plasticky.
The keyboard itself is well laid-out, but doesn’t have a huge amount of depth or clackitiness (the scientific term for the amount of satisfying clack).
A nice big touchpad sits below it, but it’s prone to accidental touches that can send Windows 8 into a bit of a kerfuffle. As a result you have to keep your thumbs hovering delicately above it, as if you’re massaging a lion’s snout.
Where Samsung gets it absolutely right is in the Series 7 Ultra’s glorious touch-enabled screen.
It’s a full-HD affair, so even the humblest of pics looks magnificent, with solid blacks, vivid colours and clean whites.
Despite its glossy finish at full brightness it’s usable in direct sunlight. We’re actually writing this in a rooftop pub garden on a sunny day (the life of a tech journalist, eh?) and it hasn’t turned into a big and expensive mirror, which is a very good thing. Especially given the state of our reflection.
Rather than using Intel’s shiny new battery-saving Haswell architecture, Samsung has stuck to last year’s Ivy Bridge. There's no getting around that being a bit of a disappointment, but Samsung’s compensation is a dedicated graphics chip in the form of AMD’s Radeon HD 8570M.
We tried out a couple of Unreal Engine games - Dishonored and Remember Me - but to achieve playable 25 frames-per-second framerates we had to drop the resolution and textures considerably, which is a little annoying given how nice games could look in full-HD.
Even so, it’s a damn sight better than the spine-chillingly sluggish Intel HD Graphics 4000 chip that usually adorns ultrabooks, and the Samsung ploughs through high-definition videos without breaking a sweat.
With the Series 7 Ultra's screen’s brightness whacked up, we managed to get just over five hours out of the battery - and don’t worry, we didn’t spend all that time in the pub garden.
It’s fairly impressive by Ultrabook standards, and you can add at least another hour to that when you’ve got the brightness tuned to a more reasonable level - but that’s still only around half of what the 2013 MacBook Air achieved in our test. We’re still putting that down to black magic.
Connectivity and storage
To the left of the screen you’ll find a collapsible ethernet port, an HDMI-out, USB 3.0, a mic/headphone combo socket and a mini VGA port. The latter’s for connecting that enormous CRT monitor you refuse to get rid of, of course. To the right sit two regular USB slots and an SD card port with a terrifyingly flimsy plastic cover.
The standard WiFi and Bluetooth connections are present and correct, although the former lacks 802.11ac networking - a neat addition to the MacBook Air that you should definitely care about. It’s unusual for the normally lackadaisical Apple to get in there first with a product feature, and it leaves Samsung behind.
A reasonable 128GB SSD is available for filling with games and movies, and it predictably allows Windows to boot snappily.
The 13.3-inch form factor, ultra-slim size and brushed aluminium inevitably invite comparisons to Apple’s latest portable Mac - and you get the feeling that that's exactly what Samsung was going for.
The MacBook’s still a winner in our hearts and our minds - it just does everything a little bit better. And, somehow, it’s £50 cheaper.
There is a certain case to be made for Samsung’s wonderful screen and dedicated graphics, but we’d rather have Apple’s future-proof all-rounder than this late-to-the-party Ultrabook.
While the Series 7 is a great Ultrabook, and one of the best we’ve seen, its hardware is flagging in comparison to Apple’s latest MacBook.
The screen, though, is magnificent, and deserves the sort of round-the-block queues usually reserved for Cupertino’s latest. That alone isn’t enough, though, and for now the MacBook Air is safe at the top of our laptops Top 10.