It may be the baby of Sony’s 2016 flagship television range, but the 65in KD-65Z9D comes fully outfitted for a trip to home entertainment heaven.

We’re not just talking 4K Ultra HD pictures, but full HDR support - as well as a dazzling bevy of built-in streaming features.

So is that little lot worth the eye-watering 5,04,900 asking price?

Desirable design

It more than justifies the investment if you're looking for a drop dead gorgeous TV to act as your living room centrepiece.

Sure, it's not the skinniest screen we’ve seen, but even with the few centimetres of padding on the back it's no porker; the Z9D looks svelte and every inch a premium TV.

That's partly down to the tiny sliver of bezel surrounding the screen, which focuses your attention on the picture. The other part is the subtle matt-gold accent around the TV’s edges and stand. It’s not OTT – more a peacockish flourish that points to the TV’s status at the top of Sony’s range.

The stand, on the other hand, is a sensible rectangle – not one of those daft long ones that span the length of the set so you can’t fit them on to your TV stand, and idiot-proof to assemble.

Even the remote control feels good in your hand. The flat, rubbery buttons are responsive and intuitive, and the metal back screams "high end".

The grid pattern on the back looks smart, and also camouflages the panels that snap off to reveal all of the 65ZD9’s connections.

While other TVs are equally uncluttered and seamless, the 65Z9D’s grid design really makes the panels invisible. You can also feed the cables through the stand to make cable management even neater. No more cord spaghetti.

Hidden underneath those panels are four HDMI inputs (all specified to 4K/HDCP 2.2 standards, with two supporting HDR so you can play 4K Blu-rays), an optical output, three USB ports, composite and scart connections, and Freeview HD and satellite tuners.

You can connect to your home network using Wi-Fi, but for a more stable connection, there’s wired Ethernet to make sure you get the full buffer-free blast of a 4K stream over Netflix.

Smart TV, done smartly

Android TV remains the backbone of Sony’s smart TV platform - this time version 6.0 Marshmallow.

It’s maybe not as colourful and fun as Panasonic’s Firefox or LG’s WebOS, but it’s easy to navigate through the orderly list of catch-up TV services, on-demand video apps, Google Play apps and more.

The layout is neat and speedy, and it doesn’t take long for apps to open or switch over. The programme guide is similarly unfussy, and browsing through daytime telly options is a breeze.

Even after we tweaked the picture using a THX Optimizer disc, there were plenty of options in the settings menus to make the Z9D’s picture even better.

Our tips? Turn black enhancer, advanced contrast enhancer and auto local dimming to “low” to achieve those deep, intense blacks. It might swallow up some fine detail, but the alternative is slightly grey blacks.

We also favour the “Standard” motion option to smooth over the judders that can blight the Z9D’s natural performance, especially during panning scenes.

The 65Z9D is a fine 4K upscaler though, with standard- and high-definition Freeview channels comfortable to watch. There are the inevitable fuzzy edges and drop in detail, but bump up the noise reduction settings to smooth over those old MacGyver episodes and it looks just grand.

Sony hasn’t put in much effort on the sound front, presumably assuming that owners will want to pair their expensive TV with an appropriately capable soundbar. We agree: the TV’s weedy sonic heft will definitely need a boost from the likes of the excellent Dali Kubik One.

Sony KD-65Z9D verdict

It may sound like we’re being unfairly nitpicky over the finer subtleties of the Sony’s picture, but when you’re paying 5,04,900 for your gogglebox, you’d be forgiven for expecting perfection – or something very close to it.

And, really, there’s no escaping the fact that Samsung’s 65KS9000 offers a better picture at a much lower price.

There’s still plenty to adore about the Sony KD-65Z9D, though. It’s a lovely set, the world’s best video apps are at your disposal and the picture is still a knockout when you’re watching 4K films and shows. 

Tested for Stuff by the team at What Hi-Fi?

Buy the Sony KD-65Z9D from here

Tech Specs 
Screen size
Screen resolution
3840 x 2160
Yes (two pairs of glasses included)
Dimensions (without stand)
1462 x 847 x 78 mm
Weight (without stand)
Stuff says... 

Sony KD-65Z9D 4K TV review

Stylish and slick with a stunning picture, but doesn't match the performance of some cheaper rivals
Good Stuff 
Stunning 4K picture with clean, crisp detail & good colour balance
Gorgeous design
Tons of video streaming apps
Bad Stuff 
Rivals offer better black depth and finer subtle detail
Motion isn’t stable
Reedy audio performance