With the advent of Video on demand services like Netflix and Amazon Prime, the market has begun shifting away from broadcast television and towards these services that let you watch your content anytime and anywhere.
To that end, TV manufacturers have tied up with these services and have them built in to our TV’s. Alas, due to the inconsistent internet bandwidths in different parts of the globe, streaming services have to compress their content for the lowest common denominator, often sacrificing crucial bits, literally.
Happily however, the latest ranges of VU TVs come with a built-in VOD Upscaler for the most optimal VOD viewing experience even under suboptimal internet conditions. This bit of technical wizardry uses upscaling technology, machine learning algorithms and cutting edge digital signal processing tech that attempts to reproduce content at the same quality as before it was compressed. It analyses the incoming signal’s colour gamut and compares with its own internal database of more than a billion shades of the same colour and using advanced AI, replaces it with the closest it thinks is to the original content. This feature is especially useful considering most VOD content is created using the latest camera and VFX technology, that unfortunately most viewers never get to appreciate.
This new technology is available on all three newly launched ranges. To know more about the ranges, read on.
VU PIXELIGHT TV
This 4K TV range comes equipped with VU’s Pixelight HDR technology capable of delivering vivid and clear visuals. They feature built in Dolby-processed sound that make the audio experience a whole lot more immersive. Apart from the VOD Upscaling tech, the Pixelight TV’s put more control in your hands with the remote featuring hot keys for instant access to the inbuilt apps like Netflix, Amazon Prime, YouTube and a plethora of Indian apps like Eros Now and Hungama Play
The Pixelight range includes four sizes- 43 inches (₹ 30,000) 50 inches (₹ 39,000), 55 inches (₹ 42,000) and 65 inches (₹66,000).
VU UltraSmart TV
What this range may lack in resolution, it more than makes up for in price and smarts. Its unique smart interface makes navigation simple and offers up an enjoyable and easy way to access smart content. This range of Full HD TVs come equipped with a bright panel, built in Dolby and DBX-TV that offers superb picture quality and immersive sound. All while looking pretty, housed in a sleek piano finish body.
The VU UltraSmart TV range comes in three sizes- 32inch (₹ 14,500), 40 inch (₹ 21,000), 49 inch (₹ 31,000).
VU Premium Android TV
Moving on to the best of the bunch, the VU Premium Android TV range, as the name would suggest, features all the bells and whistles you’d expect from that premium monocle. The Premium Android 4K TV range is powered by HDR 10 and Dolby Vision, enhancing and upscaling details, maximising contrast and Colour accuracy. For immersive sound, the range comes with built in Dolby Audio and DBx-tv, so compromising on sound is pretty much a thing of the past. Oh and it’s smart too, running Android Oreo 8.0 giving you access to the entire Google Ecosystem, which as we all know means apps like YouTube and Hotstar right on your TV. You can also use your voice to access features on the TVs with VU’s ActiVoice remote, making things more engaging than ever.
The VU Premium Android TV comes in four sizes - 43inch (₹ 35,000), 50inch (₹ 41,000), 55inch (₹ 47,000), 65 inch (₹72,000).
Regardless of which model you choose, you get the latest VU Technologies tech that enhances your online viewing experience by removing artifacts, smoothening motion and depicting colours that are closer to the directors vision than ever before.