Shooting for the moon!

OnePlus ties up with one of the world’s most iconic camera brands

Everyone loves a good photograph. You can stare at it for hours. One that freezes moments and captures memories in digital bits of 0s and 1s. Since the very beginning, OnePlus has always been on the forefront of camera innovation. So, how do you make a good camera smartphone even better? Well, you collaborate with the masters of medium format photography and take things to a whole new level.

A lesson in history

Some of the most iconic photographs the world has ever seen have been shot on a Hasselblad camera. Key among these are the photos that were shot on the moon’s surface from the Apollo 11 Mission. While the photos themselves give you an idea of the vastness and emptiness of space, it also goes to show Hasselblad’s emphasis on reliability given the extremes of the environment.

 

Meet the master

One cannot complete a sentence in medium format photography without mentioning Hasselblad. Professional photographers worldwide swear by it, shooting photographs that have dropped jaws from the very beginning.  

Hasselblad cameras used in the Apollo 11 mission were designed to capture a once in a lifetime moment, like this photo of astronaut Buzz Aldrin on the moon’s surface.

While most of this Hasselblad goodness has been out of reach for the regular consumer, OnePlus has taken a big step forward, and delivered the Hasselblad Camera for Mobile, one that brings the best bits of a Hasselblad camera in the palm of your hand. Merging the creative power and performance of Hasselblad with ease and convenience of using a OnePlus smartphone.

One giant step for mankind

Keeping in mind OnePlus’ already advanced smartphone cameras, the focus with OnePlus 9 Pro and OnePlus 9 was colour. With the aim to bring industry-leading colour performance to a smartphone, OnePlus co-developed a natural colour calibration for the new OnePlus 9 Pro and the OnePlus 9, that brings true-to-life colours that lets you capture every single frame in exquisite detail, just the way it was. Nothing more and nothing less.

DESIGN THAT’S CLOSER TO EARTH

It’s shooting for the moon! But when it comes to design, there’s no better inspiration than mother nature, and OnePlus has taken inspiration from the same for the OnePlus 9 Series.OnePlus always hits the sweet spot when it comes to design, merging premium materials in a slim package, that’s also easy to grip and comfortable to hold. Year after year, OnePlus has refined its burdenless design philosophy and the new OnePlus 9 and OnePlus 9 Pro showcase this thinking better than any other model.

Burdenless design

OnePlus’ burdenless design philosophy focuses on delivering a sleek design that also looks good and is comfortable to hold with a balanced weight distribution. There’s a lot that goes into smartphone design and being lightweight is one of the factors that often takes priority. Burdenless design applies a balanced approach, giving users the best of everything, keeping smartphones lightweight and getting users the best of features, all in a slim and stylish package.

The OnePlus 9 in Pine Green

Burdenless design ensures that the OnePlus 9 Pro not only feels slim and svelte, but also gets premium features like an IP 68 rating, Warp Charge 50 Wireless and a quad rear camera setup. And all of these have been squeezed between two 3D-curved sheets of glass with an aluminium frame that measures just 2.2mm.

 

Premium materials

The quest for premium design always begins with premium materials. And OnePlus is no stranger to experimenting with new materials to achieve its overall burdenless design philosophy. The OnePlus 9 Pro goes with a mix of metal and 3D Corning Gorilla glass, while the OnePlus 9 uses a fiberglass-reinforced polymer frame with a glass back. The use of polymer helps the OnePlus 9 save on weight, while maintaining that glossy premium look achieved by a newly developed metallisation process.

The OnePlus 9 in Winter Mist

Inspired by nature

There’s a brand-new palette of nature-inspired colourways. The OnePlus 9 Pro is available in a glossy Morning Mist, while the Pine Green and Stellar Black go with a silken matte finish. The OnePlus 9 despite being priced lower does not compromise on quality and is available in three unique nature-inspired colours of its own – Winter Mist with a gradient refraction effect, Arctic Sky that goes with a cool matte glass finish and Astral Black that’s unique mix of matte and glossy glass.