Micromax’s new Evok range is a Flipkart exclusive

Debuts with two Android handsets

Online retail is big business. That’s probably why Micromax will sell the Evok Note and Evok Power only on Flipkart.

There’s some good news for you if you’re one of those die-hard online shoppers who refuses to even step inside a brick-and-mortar store (or just ‘store’, as us old fogeys refer to them). Yup, your belief that online retail will take over the world faster than a rogue Transformer is coming true. The latest brand to accept that there just ain’t no turning back is Micromax - which has traditionally been more focused on offline retail.

All that’s now in the past, and Micromax has decided to launch a new range - Evok - which will only be available on Flipkart.


Cart it away

So we get two devices - the Evok Note and Evok Power. The Note (₹9499) has a 5.5in FHD display, a Mediatek 6755 processor, 3GB RAM, 32GB storage, a front-facing fingerprint scanner, 13MP / 5MP cameras and a 4000mAh battery. The Power (₹6999) has a 5in display, 2GB RAM, 16GB storage, a rear-facing fingerprint scanner, 8MP / 5MP cameras and a 4000mAh battery. Sadly, both devices run Android Marshmallow (at least it’s a clean, near-stock version), and there’s no word on when they’ll get an update to Nougat.

As of now, Micromax’s Evok range will be focusing on the low-mid end of the market, but the Indian smartphone brand says it’s open to making even premium models an online-only affair. Meanwhile, you’ll find the Evok Note and Power on Flipkart.